Roman Design Co.

Research ➜ Design ➜ Develop ➜ Communicate

CV | Blog | ☕

Fig 1. Roman K.

Hi, I'm Roman!

I work with companies to solve difficult operations, product, and sales/marketing problems. Previously, I've helped companies create new products and revenue streams, optimized their sales ops, and increased customer satisfaction through user-experience design. I've also handled corporate rebrandings, created revenue-generating advertising campaigns, and trained teams in UX, Design, Content Marketing, and Communications principles.

Currently, I'm working with KWIAT and Fred Leighton Jewelers as their Director of Digital Marketing. I also write about business patterns at

I wear many professional hats, but as a ,

I build persona-driven services that prioritize user and business needs.

Interested in working together or talking about a project?
Get in touch:

Recent Work


Director of Marketing, 2016-current

XSUNT Corporation is a private IT services company that does data integration and visualization for healthcare-related organizations. When I joined, they were having a difficulty in automating services into scalable products, and weren't closing sales deals as a result.

As Marketing Director, I focused on simplifying core messaging and expanding market focus; empowering the sales teams with new processes and support materials; and introducing user-experience design to their product portfolio.

Key Results:

  • Reduced active sales cycle time by 75%
  • Won expanded service contracts due to client/user satisfaction with new app user-experience
  • Launched a new website + marketing campaign to capture untapped sales leads


Product Marketing, Management, 2014-16

MediSolutions is a private company that builds products for HCPs and sells targeted advertising. Faced with a shrinking market share for both sides of the business, they were creating a new product every week to reestablish their foothold.

During my tenure there, I redesigned their marketing ecosystem for acquiring new sales leads and new users, consolidated the product portfolio, repositioned the company's efforts towards emerging healthcare markets, and focused on improving product management through user-experience design, lean development, content marketing, and optimized customer support.

Key Results:

  • Consolidated 7 brands into two core product identities
  • Generated more than $500,000 in new revenue through new leads
  • Reduced costs, decreased turnaround time, and increased responsiveness to customer needs through lean development and by internalizing production capabilities
  • Grew team capacity by leading training in UX design and research practices
  • Spearheaded the creation of a content and research department

Vartanian Lab, Cornell University

Freelance Client, 2014

Led by Dr. Tim Vartanian, the Lab focuses on new research in the causes and effects of multiple sclerosis. Despite their brilliant research and work with patients, they were finding it difficult to communicate with the public about their work.

I worked with the lab to create something that would maximize their impact with the least effort and cost on their part. The result was a website with bold imagery and a growing library of information about MS, designed to be accessible to both public and academic audiences.

Key Results:

  • Created an online footprint with fundraising capabilities to showcase the Lab's research and staff
  • Translated dense academic writing into widely readable communications
  • Created bold photographs, illustrations, and content to differentiate the lab from other academic sites


Anti-Defamation League, 2013

Worked together to QA and launch the "ADL Global 100" microsite and the "Hate on Display" database.


MIT CogNet, 2012

Worked together to taxonomize, QA, and launch the MIT CogNet, a digital cognitive sciences library.


Council on Foreign Relations, 2012

Worked with the editorial team on new research, articles, and publishing.

First Niagara

First Niagara Bank, 2011

Blueprinted a community microfunding partnership to address underserved banking demographics.

NYC Health

NYC Health, 2011

Worked with the Dept. of Health to blueprint a park-based service solution to childhood obesity in Bushwick.

Thanks for looking!

A lot of the work I do is private and held behind NDAs... which means there are only so many projects I show in public. But for every project that gets a big announcement and is published online, there are five that never make it to the light of day. These projects are just as interesting (if not moreso) and have positive internal-facing results. I mean, just the other day I was working with Redacted company on a project that involved something I can't really talk about due to the aforementioned NDAs. But in the end, we saw an internal result happen, and why are you trying to read this anyway?? Cut it out!. Really fantastic stuff!

All that said, if you'd like to follow my work, I do keep a small mailing list called "Private Projects". Email me if you want to sign up, if you want to get in touch, or if you want to work together.


Roman K.
January 27, 2017